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Tuesday
1 Oct
15:00–17:00

Women and the City - Bringing the future into the present with VR

Women And The City Picture
Shakti? Heidi? Wonder Woman? This superhero motivates women around the globe to participate in city development.

The Zurich University of Applied Sciences (ZHAW) is developing a virtual reality game that involves the female population in the design of smart cities worldwide. Because the game will be used in different contexts, the first step is to identify cross-cultural basic narratives and visualizations in order to create a global product that can be adapted locally.

As part of the Zurich meets Seoul city festival, the IAM MediaLab, researchers from the ZHAW School of Engineering and an interdisciplinary team from EWHA Womans University will discuss with professionals, researchers and students how the game can be designed to appeal to women and unlock their potential for designing smart cities.